Ok, so that may be a slightly cheesy title, but considering how much influence and power Microsoft holds in the IT world, it could be an empire of sorts, and in this case the rebels are Apple and Google.
http://www.reuters.com/article/idUSTRE6905PY20101002
Microsoft is entering the smart phone market against Droid and iPhone with a Windows 7 phone. There was once a time when one only bought a Mac computer if you wanted to use it for graphic design and Google was just a search engine. Now Microsoft is trying to launch a counter attack against the success of these two companies with a smart phone software of its own.
What is interesting about this story is how Microsoft fell behind and let its competition gain a strategic advantage in the smart phone market. Not only is this an important IT lesson, but also a business lesson. In today's world, companies that want to be successful have to be innovative and stay ahead of the competition, or else you will be left behind trying to catch up. Now one wonders if Microsoft will be able to compete against these phones without anything innovative of its own. It will not have an exclusive carrier like iPhone and Dorid will be available on the same phones. As someone who uses Droid, I would see no reason to switch, and I doubt anyone else has a real reason to do so as well.
It just amazes me how fast the IT industy can change when a company fails to be innovative.
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