I think one of the key things when choosing a vendor for a company is that vendor's history. What has that vendor done in the past, how have they worked with their past clients. In that case it may be best to contact those clients to gather information about the working relationship. Even if this is a brand new company trying to get its first contract, make contact with people who have worked with them before to see how they worked with clients. It does not matter if they have the same culture or personality as their clients, what matters is can they get the job done.
Costs should be the number two concern, will you get what you pay for, again contact with that vendor's other clients can help with deciding if it is worth working with that vendor. Now it could be helpful when looking at other clients that have a similar culture to your own, but again, I don't believe culture is important. I would actually be concerned with a company that is trying to work with me based on similar cultures, what are they hiding about their work?
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